Joseph Greco is an American entrepreneur, private investor, and sports executive whose career connects financial technology, healthcare communications, and professional sports ownership. He founded PSC Info Group and later guided its development into RevSpring, a revenue cycle and payment technology company whose platforms support more than 1 billion consumer interactions each year across healthcare and financial services. His work later expanded into investment initiatives through Ascend Ventures and Experity Ventures. He also participates in professional sports ownership as a Co-Owner of the Philadelphia Union in Major League Soccer and as a founding partner of Tropion Sports Partners.
Joe Greco grew up in Norristown, Pennsylvania. His entrepreneurial experience began in tenth grade when he started a small company that sold printing and business forms to physicians in his hometown. The business served doctors who needed customized forms and printed materials to manage patient intake, billing, and documentation. He approached local physicians directly, built professional relationships, and delivered products that addressed their practices' needs.
He later explained that the early stage of the business was intimidating. He did not have formal business education and had limited experience working with professionals. However, he understood that responsibility and persistence were necessary to grow. The business generated steady demand, and profits were reinvested to expand services and operations.
Greco made a defining decision after graduating from high school. Instead of attending college, he chose to continue building the company full-time. This decision allowed him to focus on expanding the organization and strengthening its service to healthcare professionals.
Joseph formally established PSC Info Group in 2000 as the company expanded from printing services into a broader information and technology services organization. The new structure reflected the transition toward solutions designed to support communication and billing processes for healthcare clients.
He developed the company without institutional capital in its early years. Growth occurred through two primary approaches. First, the organization developed proprietary technology that integrated data analytics with automated messaging and billing. Second, it carried out targeted acquisitions that expanded services and geographic reach.
These strategies led to recognition within the business community. PSC Info Group appeared twice on The Inc. 500 list by Inc. Magazine as one of America’s 500 fastest-growing private companies. By the early 2010s, the organization had become a global provider of information management, data services, and document technology solutions.
Greco led another transition in 2012 when PSC Info Group was rebranded as RevSpring. The change reflected a strategic move from document-focused services toward a digital communications and payment technology platform.
The company focused primarily on healthcare and financial services organizations. These industries depend on accurate billing and effective communication with consumers. Delays or misunderstandings in these areas can affect revenue collection and customer satisfaction. RevSpring addressed these challenges by leveraging data analytics to tailor communications to consumer behavior.
RevSpring grew into a large-scale platform. Its technology supports more than 1 billion consumer interactions each year across healthcare and financial services sectors. In 2016, the company was sold to a leading private equity group, providing liquidity while allowing the organization to continue expanding under new ownership.
Joseph Greco expanded his professional activities into investment management by founding Ascend Ventures LLC in 2007. The firm operates as a private investment organization focused on early-stage investments and business development.
Based in the New York City metropolitan area, the firm emphasizes diversified investments and active involvement in portfolio companies. Greco structured the organization around identifying scalable platforms and supporting them through strategic development and capital allocation. Its investment portfolio includes opportunities in both traditional industries and emerging sectors.
Experity Ventures was established in 2016 following the sale of RevSpring. Joseph founded the company and served as Founder and Chairman from January 2016 through February 2024. He continues to serve as Executive Chairman.
The organization functions as a management and holding company for technology-driven specialty finance and alternative asset management platforms. Its strategy focuses on identifying inefficiencies within niche financial markets. Through Experity Ventures and affiliated entities such as Nexify Holdings and Procapita Partners LLC, Greco expanded into structured finance and asset-backed investment strategies.
Sports have remained an ongoing interest throughout his life. He joined the ownership group of the Philadelphia Union, a professional soccer club that competes in Major League Soccer, in 2013. Since 2014, he has served as Co-Owner of the team.
The Philadelphia Union has appeared in the Forbes MLS Team Valuations 2025 ranking, reflecting the league's financial growth and institutional stability. Participation in the ownership group represents part of his continued involvement in the sports industry.
Joseph became a Founding Partner of Tropion Sports Partners in January 2023. The firm operates as a global investment platform focused on opportunities within the sports and entertainment ecosystem.
The organization evaluates investments connected to media rights, fan engagement platforms, and performance technologies. Greco contributes to guiding the strategy of identifying scalable assets across sports and entertainment while maintaining disciplined capital allocation.
Joseph Greco is also involved in initiatives related to athlete compensation and the evolving sports economy. Since January 2021, he has served as an Investor and Advisor to NOCAP Sports. The company positions itself as a platform that connects athletes, agents, brands, and fans in the Name, Image, and Likeness environment.
He supports efforts to help athletes develop opportunities connected to their personal brands. The platform focuses on assisting athletes at different stages of their careers, particularly as collegiate athletes gain greater rights to monetize their identities and form commercial partnerships.